AI integration practice of Element Group
Element Group builds and runs AI systems inside sales, marketing and operations. We spent 20+ years growing revenue for global brands, so we know which part of the funnel pays. That is where the AI goes.
Marketing track record: brands we have run search and paid media for
Problem
The tools are there and the experiments happened, yet the P&L looks the same. We see the same four reasons almost everywhere.
Nobody owns them in production.
CRM, ads, calls and finance each tell a different story.
Call write-ups and reports still done by hand.
A lead, a call and an article still cost what they cost before.
Results
Three systems we built and still run inside our own group’s businesses. Each one moved a number the business already tracked: wasted ad spend, time per sales call, content output. Every figure is our own measurement.
Group company: consumer electronics brand, three marketplaces
29%
Data lived in three marketplace accounts, accounting, the bank and spreadsheets. Leadership saw revenue but not which product was losing money. Now daily syncs feed unit economics per product, a morning ad audit and a dashboard. Changes to live ad accounts wait for human approval. 869 automated tests keep it honest.
Group company: B2B sales department
From 60 minutes down to 5
Every call is transcribed and summarised straight into the deal history, with coaching notes for the manager and a team digest of objections: the reasons buyers give for saying no, and how often each comes up. Script changes now start from that digest.
Group company: B2B services website
250
Topics come from live search demand. Agents draft, facts are checked against primary sources, and nothing is published until it passes a multi-layer quality gate. Our experts now review drafts. They no longer write them.
If it can’t tell a revenue story, we don’t ship it.
Hence the name: revenuestory.com.
What we build
Each one is tied to a process you run today and a number you already track. A first pilot is planned for four weeks.
Sales
Every call transcribed, summarised and written into the CRM. Objections counted, not guessed.
Advertising
A daily check that flags spend on campaigns with no sales, before the month’s budget is gone.
Content
Topics from live search demand, drafts by AI agents, facts checked against primary sources.
Leadership
Unit economics across channels in one view, refreshed without an analyst.
Customer service
Reviews and questions answered in your brand’s tone. A person approves what goes out.
Team
Agents and playbooks handed over to your own people. You get the method as well as the system.
Method
We start with an audit and reserve the right to say “don’t automate this”.
A written plan with acceptance criteria. You sign off before we write code.
Code is reviewed as each phase closes. Anything that touches money, logins or personal data gets a security review as well.
Each automation checks its result, not just that it ran. Empty output counts as a failure.
Actions with financial impact need explicit approval, and every one is logged.
Personal data is anonymised in-house before it reaches any third-party model.
A strategist decides what to tackle first. A marketer knows where the customer journey breaks. An AI engineer builds the agents and the tests around them. An analyst checks the numbers before and after.
Track record
Before AI, our work was search, performance and product marketing, including for the brands below. It taught us where revenue is won and lost in a funnel. That is why our AI goes into the ad account, the sales call and the content pipeline first.
| Brand | Sector | Work | Result |
|---|---|---|---|
| Polaroid | Cameras | Paid search and content | 4.2× revenue from paid search |
| Sony | Online store | Search, paid and display mix | 1.9× sales from paid traffic |
| Alibaba | E-commerce | Search strategy and technical spec for 1M+ pages | +386% organic traffic |
| Xiaomi | Consumer electronics | Search visibility for the US site, Google and Yahoo | +378% organic traffic |
| Yves Rocher | Beauty | Organic search | +193% organic traffic |
| GE Money Bank | Banking | Organic search | +345% site visits |
| Cisco | Web conferencing software | Search programme on Baidu | +87% site traffic |
| Subaru | Automotive | New model launch campaign | 3.5× average CTR |
| Nespresso | Coffee | Organic search for the online store | 31% more queries ranked no. 1 |
| River Island | Fashion | SEO across 3,000 pages | 4,108 keywords in the top 10 |
Marketing engagements delivered before our AI practice. Figures come from our own case studies. All trademarks belong to their owners; no endorsement implied.
Ask for a full write-upOffices · Local time
Our working day runs from Spain to China, so someone on your project is at their desk for most of yours.
Send us one process and one number you want to move. We’ll tell you whether AI belongs there. If it doesn’t, we’ll say so.
